Bière des Amis, more eco-friendly!
Being Bière des Amis also means being a friend of the environment!
Soon you may notice a change in our Bière des Amis bottles.
This change will probably not even be visible to the naked eye…
However, our bottles will be lighter.
A real challenge to keep the identity of our Bière des Amis intact while putting the environment at the centre of our attention!
With 40% less glass for the 33cl and 11% less for the 66cl, we have reduced not only the amount of material used but also the cost of recycling. In addition, we will reduce our carbon footprint when transporting our pallets.
We will emit 1,5 tons of CO2 less per year! That’s really worth it!
This reduction in weight will also have a positive impact on handling and restocking products.
Better for the planet and better for our daily lives!
Cheers to that!